Guides
Size Guides and Brand Comparisons
Practical, measurement-first guides for comparing brand sizing, regional size labels and garment fit before you shop online.
Zara vs H&M Sizing
Compare Zara and H&M sizing for jeans, dresses, tops and jackets, including measurement tips and UK, US and EU size conversion notes.
View guideASOS vs Zara Sizing
Compare ASOS and Zara sizing across clothing categories with measurement-based tips for UK, US and EU size labels.
View guideUniqlo vs H&M Sizing
Compare Uniqlo and H&M sizing for everyday clothing, including fit notes for tops, trousers, jeans, jackets and regional size labels.
View guideNike vs Adidas Shoes
Compare Nike and Adidas shoe sizing with foot length tips, UK, US and EU conversion notes, and guidance for choosing a closest-size estimate.
View guideLevi's vs Gap Jeans
Compare Levi's and Gap jeans sizing with waist, hip and inseam tips for choosing a measurement-based size estimate.
View guideHow to use these guides
These articles are written to support the SizeWise calculators. Start with your measurements, read the relevant brand or garment guide, then use the matching calculator page to compare UK, US, EU and international size labels. Size recommendations are estimates, not guarantees, because product cuts and fabrics can vary.